Privacy policy
Privacy Policy
Last Updated: May 12, 2026
Hera Beauté (also referred to as “Hera Beauty”, “La Beauté Hera”, “Hera BEAUTÉ”, “we”, “us”, or “our”) respects your privacy and is committed to protecting your personal information. This Privacy Policy explains what information we collect, how we use it, how we share it, how we protect it, and your rights regarding your personal information.
This Privacy Policy applies to all information collected through our website herabeauty.ca, our retail locations, customer service interactions, SMS communications, loyalty programs, social media interactions, and other services operated by Hera Beauté.
By accessing or using our services, you agree to the practices described in this Privacy Policy.
1. What Is Personal Information?
“Personal Information” means information that identifies, relates to, describes, or can reasonably be associated with an individual.
Examples may include:
- Name
- Phone number
- Email address
- Mailing and billing addresses
- Date of birth
- Payment information
- Purchase and return history
- Loyalty account activity
- IP address
- Device information
- SMS consent records
- Customer support communications
2. When We Collect Personal Information
We may collect your information in the following situations:
- When you create an account on our website
- When you place an order online or in-store
- When you make a return or exchange
- When you join the Hera Beauté Rewards Program
- When you subscribe to email or SMS marketing
- When you contact customer support
- When you participate in contests, surveys, giveaways, or promotions
- When you submit reviews, photos, or other user-generated content
- When you engage with us through social media platforms
- When you browse or interact with our website
- When fraud prevention or verification measures are required
We may also receive limited information from trusted third-party partners, including payment providers, fraud prevention services, shipping carriers, analytics providers, and advertising platforms.
We do not knowingly collect personal information from individuals under the age of 18. Individuals under 18 should use our services only with the involvement of a parent or legal guardian.
3. Cookies & Tracking Technologies
We use cookies, pixels, web beacons, session replay tools, and similar tracking technologies to:
- Operate and improve our website
- Understand website traffic and customer behavior
- Personalize shopping experiences
- Measure advertising effectiveness
- Provide targeted advertising and marketing communications
- Recover abandoned carts
- Prevent fraud and abuse
These technologies may collect information such as:
- IP address
- Browser type
- Device identifiers
- Operating system
- Pages viewed
- Time spent on pages
- Referral URLs
- Interaction behavior
Third-party services such as Shopify, Google, Meta (Facebook/Instagram), TikTok, Klaviyo, and analytics or advertising partners may also use cookies or similar technologies in connection with our services.
You may manage cookies through your browser settings. Disabling cookies may affect certain website functionality.
4. SMS & Marketing Communications
If you subscribe to our email or SMS marketing programs, we may use your contact information to send:
- Promotions and special offers
- Product launches and restock notifications
- Cart reminders
- Loyalty program updates
- Marketing campaigns
- Transactional or operational notifications related to orders or customer support
Message frequency may vary.
You may unsubscribe from marketing emails by clicking the unsubscribe link included in our emails. You may opt out of SMS communications by replying STOP to our messages.
Even if you opt out of marketing communications, we may still send service-related or transactional communications regarding your orders, account activity, returns, fraud prevention, or customer service matters.
5. In-Store Surveillance
For security, safety, theft prevention, and operational purposes, our retail locations may use video surveillance systems.
6. How We Use Your Personal Information
We may use your information to:
- Process transactions and fulfill orders
- Provide customer service and support
- Manage loyalty programs and rewards
- Send marketing and promotional communications
- Personalize shopping experiences
- Recommend products and services
- Detect and prevent fraud or unauthorized activity
- Verify customer identity
- Improve our website, products, and services
- Conduct analytics and performance measurement
- Comply with legal obligations
- Enforce our Terms, policies, and agreements
7. Sharing Your Information
We do not sell your personal information.
However, we may share your information with trusted third-party service providers who assist us in operating our business, including:
- Shopify and ecommerce service providers
- Payment processors
- Shipping and delivery carriers
- Fraud prevention and security providers
- Customer support platforms
- Marketing, analytics, and advertising providers
- SMS and email communication providers
These service providers are only given access to information reasonably necessary to perform their services and are expected to protect your information.
We may also disclose information where required by law, legal process, government request, or to protect our legal rights and business interests.
8. Data Security
We maintain reasonable administrative, technical, physical, and organizational safeguards designed to protect your personal information against unauthorized access, loss, misuse, disclosure, alteration, or destruction.
However, no method of electronic transmission or storage is completely secure, and we cannot guarantee absolute security.
We encourage you to:
- Use strong and unique passwords
- Protect your account credentials
- Log out from shared devices
- Contact us immediately if you suspect unauthorized account activity
9. Data Retention
We retain personal information only for as long as reasonably necessary to:
- Fulfill the purposes outlined in this Privacy Policy
- Provide our products and services
- Maintain business and transaction records
- Comply with legal, tax, accounting, and regulatory obligations
- Resolve disputes
- Enforce our agreements and policies
When personal information is no longer required, we may securely delete, anonymize, or destroy it.
10. Your Rights & Choices
Depending on applicable laws, you may have the right to:
- Access personal information we hold about you
- Request corrections to inaccurate information
- Request deletion of your information
- Withdraw consent for marketing communications
- Request information about how your data is used
To exercise your rights or make a privacy-related request, please contact us at:
We may require verification of identity before processing certain requests.
11. Third-Party Websites & Services
Our website and communications may contain links to third-party websites, applications, or services. Hera Beauté is not responsible for the privacy practices, policies, or content of third-party services.
We encourage you to review the privacy policies of third-party websites before providing personal information.
12. International Data Processing
Some of our service providers may process or store personal information outside your province or country of residence, including in the United States or other jurisdictions where privacy laws may differ.
By using our services, you acknowledge that your information may be transferred, processed, or stored outside of your jurisdiction.
13. Changes to This Privacy Policy
We may update this Privacy Policy from time to time as our business, technologies, legal requirements, or services evolve.
When changes are made, we will revise the “Last Updated” date at the top of this page. Your continued use of our services after updates constitutes acceptance of the revised Privacy Policy.
Contact Us
If you have any questions about this Privacy Policy or how we handle your personal information, please Contact Us.
