For 30 years, women have trusted African Pride’s premium natural ingredients and outstanding results. With their affordable products and strong ingredient integrity, African Pride lets you flaunt your style with pride every day, every way.

African Pride was acquired in 2016 by Godrej Consumer Goods. As a leading hair care product manufacturer, African Pride is a female-owned and Black-run company that does more than help women with their hair; they are dedicated to supporting Black communities in various ways. One of their highlights includes teaming up with Tina Lawson in the voting rights movement; African Pride launched their #TakePrideAndVote campaign.

Hera Beauty offers only the best brands to its clientele because we understand the struggles of finding high-quality hair care products.

Why Use African Pride Products?

Protect your hair, minimize breakage, and style it for every occasion. We guarantee that African Pride products will become staples in your hair care routine. African Pride carries:

Shampoos
Conditioners
Oils
Moisturizers
Sprays
Styling Gels
Detanglers

They are known for their Moisture Miracle, Olive Miracle, and Dream Kids hair products. They also offer braid and scalp care products. African Pride products leave hair feeling soft, manageable, and defined.

Is African Pride Paraben Free?

Free from parabens, mineral oil, sulfates, petrolatum, and other harmful ingredients, African Pride lets you show off your luscious locks every which way you can. By taking care of your hair the right way and with natural products, you will see the best results!

Is African Pride for all Hair Types?

African Pride products are made for kinky, coily, and curly hair. It restores moisture and works well with braided hair.

Improve Your Hair Care Routine with African Pride

When your hair is nurtured and healthy, you feel empowered; it’s an unspoken truth. A bad hair day can seriously affect your confidence and mood. If you love your hair, let African Pride give you the boost you need to go out into the world and feel good about yourself while you make a difference.

Find the right products for your type of hair. Shop now!