Best known for its African Black Soap and Shea Butter products, the brand began in 1912 where Sofi Tucker created homemade beauty preparations using raw shea butter in Sierra Leone.

Her legacy continues today with Shea Moisture hair products, providing women with cruelty-free products for hair health that are free of many harmful chemicals, such as parabens and sulfates. Whether you have curly hair or straight hair, Shea Moisture hair products answer the needs of every hair type. With its sustainably produced goodness, you’ll have a sulfate-free, paraben-free fair trade answer for all hair types.

We are proud to offer these safe and uncompromising beauty and personal care products. Browse our selection now!