As I Am Long & Luxe GroWash™ Cleansing Crème Conditioner is a gentle co-wash designed to cleanse hair and scalp while preserving moisture. Formulated to support healthy hair growth and length retention, it removes buildup without stripping, leaving hair soft, hydrated, and easy to manage. Ideal for frequent cleansing, this creamy formula is perfect for natural, curly, and coily hair textures.

Benefits

• Gently cleanses without harsh detergents.
• Supports healthy hair growth and length retention.
• Maintains moisture balance during cleansing.
• Softens hair and improves manageability.
• Suitable for frequent use and protective styles.
• Ideal for natural, curly, and coily hair.

Ingredients

Aqua/Water/Eau, Aloe Barbadensis Leaf Juice*, Cetyl Alcohol, Punica Granatum Fruit Juice*, Cetrimonium Chloride, Glycerin, Cetearyl Alcohol, Cocos Nucifera (Coconut) Oil*, Passiflora Edulis Fruit Juice, Hydrolyzed Lupine Protein, Phytosterols, Ricinus Communis (Castor) Seed Oil, Niacinamide, Caffeine, Biotin, Serenoa Serrulata Fruit Extract, Trifolium Pratense (Clover) Flower Extract, Equisetum Arvense Extract, Urtica Dioica (Nettle) Extract, Cola Acuminata Seed Extract, Linum Usitatissimum (Linseed) Seed Extract*, Betaine, Butyrospermum Parkii (Shea) Butter*, Elaeis Guineensis (Palm) Butter*, Simmondsia Chinensis (Jojoba) Seed Oil*, Punica Granatum Seed Oil*, Keratin, Hydrolyzed Keratin, Piroctone Olamine, PEG-40 Castor Oil, Stearalkonium Chloride, Quaternium-18, Propylene Glycol, Fragrance/Parfum, Sodium Benzoate, Caprylyl Glycol, Phenoxyethanol, Ethylhexylglycerin, Abies Balsamea (Balsam Canada) Resin, Beta Vulgaris (Beet) Root Extract, Polyacrylamide, Potassium Chloride, Citric Acid, Maltodextrin, Acacia Senegal Gum, Silica, Benzyl Benzoate, Limonene, Linalool, Red 33/CI 17200.

Directions

Apply generously to wet hair and scalp. Massage gently to cleanse. Rinse thoroughly. Repeat if necessary. Follow with conditioner or leave-in.