L'Oréal HiColor Permanent Color is the ultimate professional permanent hair dye engineered specifically to lift dark hair (medium brown to black) in a single step. Utilizing breakthrough high-lift technology, this formula lifts hair 3 to 4 levels without the need for harsh pre-lightening or bleaching. Its built-in toning action neutralizes unwanted brassy or orange undertones while depositing rich, vibrant, fade-resistant color with a fast 30-minute processing time.

Benefits

• Specifically formulated to lift naturally dark hair (black to medium brown) in one step
• Lifts hair 3 to 4 levels completely without pre-lightening or bleach
• Advanced toning action neutralizes warm, brassy, and orange undertones
• Rich, smooth creme formula conditions and penetrates hair for brilliant shine
• True-to-shade color resists fading with a quick 30-minute processing time

Ingredients

aqua/water, cetearyl alcohol, propylene glycol, deceth-3, laureth-12, ammonium hydroxide, oleth-30, lauric acid, glycol distearate, polyquaternium-22, ethanolamine, silica dimethyl silylate, ci 77891/titanium dioxide, ascorbic acid, sodium metabisulfite, thioglycerin, toluene-2,5-diamine, dimethicone, carbomer, edta, parfum/fragrance

Directions

1. Mix 1 tube (1.74 oz) of HiColor color with 2.5 fl. oz. of Oreor 30 Volume Developer in a non-metal bowl or applicator bottle until smooth.
2. For virgin hair, apply to lengths and ends (1 inch away from scalp) and process for 20 minutes.
3. Apply to roots and process for an additional 10 minutes (total 30 minutes). Rinse thoroughly until water runs clear and shampoo.