AFRICAN PRIDE

Apply to wet or dry hair to rejuvenate natural and straight styles. treated or natural hair. Use before blow drying, press and curling, or heat styling. Do not rinse.

Use daily, applying a small amount into hair from roots to ends. Do not rinse out. Style as usual.

Wet hair thoroughly. Evenly massage into hair and scalp with fingertips, not nails. Rinse. Repeat. Style as usual.

Use daily to slick down edges and hold down flyaways, waves or frizz at edges, temples or braid rows. Apply to ponytails to smooth and silken.

On damp hair spray on lightly before blow drying or air drying. On dry hair mist hair in targeted sections throughout hair before using flat or curling iron. After styling,...

This hydrating Deep Conditioner is moisture-rich, infused with Aloe, Coconut Oil and other and other natural ingredients to help restore and repair damaged hair, while deeply imparting lasting moisture. Leaving...

This moisturizing and detangling blend uses the natural benefits of Aloe Vera and Coconut Water to condition, protect and remove tangles from natural coils and curls: leaving hair soft and...

This gentle cleansing formula removes dirt and buildup from hair without stripping hair of its natural oils. Using a blend of Honey & Coconut Oil to deeply penetrate and hydrate...

This moisture restoring blend uses the natural conditioning benefits of Honey and Coconut Oil, with the restorative benefits of Chocolate (Cacao) to transform dry coils and curls leaving them hydrated...

Benefits African Pride Braid Sheen Spray instantly nourishes hair and scalp adding moisture, softness and natural shine to your braids. Use daily for stronger, healthier, shinier hair and scalp. Soothes...

Benefits Discover our Olive Miracle® formula for silky smooth deep conditioned hair and a moisture-rich healthy scalp. African Pride® Olive Miracle® Magical Growth Sheen restores hair’s natural beauty and boosts...

Olive miracle® conditioning formulated to help strengthen and protect hair during the entire relaxer application process. This conditioning anti-breakage no-lye relaxer system leaves hair softer, smoother and more nourished than...