Wella permanent liquid hair toner Color Charm bottles and boxes arranged with neutralizing brass text
Wella permanent liquid hair toner color chart showing blonde shades for brass correction

COLOR CHARM Permanent Liquid Hair Toner [T27 - Medium Beige Blonde]

1.4 oz/ 42 mL

$8.99
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Vegan Vegan

Kick major brass with the #1 Permanent Toner in the US*. Perfect for correcting and neutralizing brass after lightening, WELLA COLORCHARM Permanent Liquid Toners are quick and easy to use for at-home, salon-quality blondes. Our toners are gentle on hair allowing you to neutralize brass with up to 90% less breakage**. And with the addition of 4 NEW tones, we offer a complete range of warm, cool and pastel shades to help you discover your best blonde. Vegan*** and free of parabens.

Features and benefits

  • Neutralize warm or cool tones for the perfect shade of blonde.
  • With up to 90% less breakage**.
  • No. 1 Permanent Toner in the US*.
  • Long-lasting.
  • Works on naturally blonde or pre-lightened hair
  • Vegan *** and free of parabens


How to Use

  1. Pre-lighten the hair to the required level before applying toner. Mix 1 part WELLA COLORCHARM Permanent Liquid Toner with 2 parts 20 volume WELLA COLORCHARM developer.
  2. Apply to towel dried hair and develop for up to 30 minutes, checking frequently for desired result.
  3. Rinse thoroughly, shampoo, condition and style!
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SKU: 070018066893

Disclaimer/ Avertissement
Packaging/ingredients may change. Colors may appear different on screen. Info is for reference only.
L’emballage ou les ingrédients peuvent changer. Les couleurs peuvent différer de l’affichage à l’écran. L’information est fournie à titre indicatif seulement.